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Some panels view promoting as a simple theme. Questions about marketing usually revolve around company perception or the latest ad-campaign. Marketing is viewed as a necessary topic, but rarely gets center stage. Cynic board associates see marketing as a remarkably subjective subject matter, where ROI is unsure. The famous query “what does you spend about advertising? inch isn’t more likely to receive a response from a skeptical board. And if they’re unsure of its benefit, the CEO won’t be capable of justify the budget.