Aggregate produced a convening to highlight the types of ideas the Robert Wood Johnson Foundation seeks to fund, and to expose how proposal reviewers assess ideas. Our work truly was “soup to nuts”—from conducting the outreach to encourage submissions to reviewing submissions to managing the run of show to producing the video about the event. The foundation received more than 500 submissions in three weeks, increased the size and reach of its online networks, and generated earned media. Most importantly, “Pitch Day” resulted in new relationships and grant making opportunities for the foundation.
The Robert Wood Johnson Foundation recognized their sponsorship of TED was an opportunity to make the innovative minds gathered for the conference aware of the foundation’s interest in exploring how to make the best use of health data to increase patient engagement, facilitate better decision making, and contribute to improved health outcomes. We interviewed grantees, team members, and friends of the foundation and produced a compelling “kinetic text” video that let viewers know the Robert Wood Johnson Foundation was serious about the revolutionary potential of health data and were seeking ideas for investment.
Aggregate supports clients to build and leverage their networks—both online and off. One approach is to develop and support customized plans for staff members who attend conferences. The goal is to ensure they are getting the most from the experience—whether that is to source new ideas, make valuable new connections, or educate themselves about an issue. These plans generally include suggestions of talks to attend, attendees with whom they should connect, relevant links and background information about key speakers and attendees, talking points and technical assistance with documenting all new connections, and next steps. In addition, we often debrief with staff upon their return to ensure they are talking full advantage of the new connections they have made.