Defining Social Media Strategy

Defining Social Media Strategy

Aggregate worked hand in hand with the Robert Wood Johnson Foundation’s Social Media Manager to guide the foundation’s use of social media. Our work began with an extensive audit of trends, viewpoints, and practices within the foundation to inform the creation of a social media strategy, which included guidelines for representing the foundation’s brand within social media, quantitative and qualitative metrics, and a peer-to-peer staff learning strategy. Additional work included developing a decision tree to help the foundation determine when to launch a presence on a new social media platform, and creating and executing upon strategies to diversify the communities the foundation reaches and engages in its effort to build a Culture of Health.

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Recruiting Fellows

Recruiting Fellows

The Donald W. Reynolds Journalism Institute at the University of Missouri asked Aggregate to help them think through how they could better use their Fellowship program to explore issues that can improve the practice and understanding of journalism. While they had increased the number of applications due to other changes in their Fellowship program, they saw room for improvement in the projects the Fellows pursued and in the value they provided to the industry. After consulting with Institute staff and stakeholders and researching a wide range of fellowship programs, Aggregate presented our recommendations. In addition to changes to the application process, staffing, marketing, and the Institute’s relationship with the Fellows, we proposed ideas for how to engage the journalism industry in defining what ideas the Fellows would pursue. In response to our recommendations, Randy Picht, the Institute’s Executive Director shared, “I don’t usually hire consultants, but when I do, I only hire the very best.” Thanks, Randy.

Photo by Roger H. Goun.

Supporting Conference Attendance

Supporting Conference Attendance

Aggregate supports clients to build and leverage their networks—both online and off. One approach is to develop and support customized plans for staff members who attend conferences. The goal is to ensure they are getting the most from the experience—whether that is to source new ideas, make valuable new connections, or educate themselves about an issue. These plans generally include suggestions of talks to attend, attendees with whom they should connect, relevant links and background information about key speakers and attendees, talking points and technical assistance with documenting all new connections, and next steps. In addition, we often debrief with staff upon their return to ensure they are talking full advantage of the new connections they have made.

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