Taking Advantage of an Opportunity

Taking Advantage of an Opportunity

Littleton Road Productions hired Aggregate to help them to develop a social impact campaign for DR. DEATH, a Peacock TV series about the “terrifying true story” of Dr. Christopher Duntsch, a former neurosurgeon who was sentenced to life in prison for maiming one of his patients. It is believed that Duntsch is responsible for killing or maiming more than 30 of his patients.

Littleton Road believes that, in addition to their responsibility to entertain audiences, they have an opportunity to empower audiences to contribute to positive social and policy change. While the story of Christopher Duntsch is extreme, through the making of DR. DEATH, Littleton had grown aware of how a series of broken systems — medical, legal, and political — allowed him to continue to practice medicine long after he had begun to hurt his patients.

Aggregate worked with Littleton Road to develop the concept for the campaign, pitch Peacock to gain their support, engage partner organizations to work with them to support their efforts, and to assess their efforts to surface lessons learned for how Littleton Road should move forward with future campaigns.

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Mobilizing Supporters

Mobilizing Supporters

In the face of clinic closings and a climate of hostility toward women’s access to abortion, the Abortion Care Network (ACN) hired Aggregate to help the organization to understand how to grow and more effectively support their network of abortion care providers – and their allies.

What was clear from our discovery process was that ACN’s members and stakeholders believe that the organization makes a significant – and unique – contribution to the abortion care community. The challenge, however, is to ensure that a broader circle of abortion rights supporters – including funders and the media – understand the integral role that independent abortion care providers play and why they need to be supported in their work.

Every day independent abortion care providers are pushing the standard of care forward and boldly positioning themselves on the front lines of advocacy, all with the diverse and changing needs of their communities top of mind. These brave providers do all of this without the support that results from being affiliated with a larger abortion care provider. The Abortion Care Network exists to support that gap.

The primary purpose of the organizational and communications strategy Aggregate developed for ACN was to help them to focus their limited resources on what is most needed among the people and organizations they serve, and to more effectively call on and mobilize supporters to allow them to do so. It was a task that required Aggregate to develop a deep understanding of those ACN supports, those they need to reach and engage, as well as what motivates them to think and do what is needed to achieve the organization’s mission.

The photo is by Debra Sweet and is licensed under a Creative Commons Attribution 2.0 License.

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Mobilizing Resources

Mobilizing Resources

The Bill & Melinda Gates Foundation hired us to help Aeras which works to advance TB vaccine research and development, to strengthen their ability to be effective advocates for their own mission, as well as for research and development for other TB tools, e.g., more effective diagnostics and treatments. Later, Aeras hired Aggregate directly to work on two very different projects. The first was the development of a five-year resource mobilization strategy to guide the organization in their effort to generate funding and support from industry, government, and philanthropies worldwide. The strategy included tailored messages to appeal to the unique political and economic priorities of each potential resource. The second project included the creative development of a print and interactive online annual report that beckoned a new era for Aeras of engaging a broader constituency of individuals and organizations to enable them to achieve their goals.

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Recruiting Fellows

Recruiting Fellows

The Donald W. Reynolds Journalism Institute at the University of Missouri asked Aggregate to help them think through how they could better use their Fellowship program to explore issues that can improve the practice and understanding of journalism. While they had increased the number of applications due to other changes in their Fellowship program, they saw room for improvement in the projects the Fellows pursued and in the value they provided to the industry. After consulting with Institute staff and stakeholders and researching a wide range of fellowship programs, Aggregate presented our recommendations. In addition to changes to the application process, staffing, marketing, and the Institute’s relationship with the Fellows, we proposed ideas for how to engage the journalism industry in defining what ideas the Fellows would pursue. In response to our recommendations, Randy Picht, the Institute’s Executive Director shared, “I don’t usually hire consultants, but when I do, I only hire the very best.” Thanks, Randy.

Photo by Roger H. Goun.