In the face of clinic closings and a climate of hostility toward women’s access to abortion, the Abortion Care Network (ACN) hired Aggregate to help the organization to understand how to grow and more effectively support their network of abortion care providers – and their allies.
What was clear from our discovery process was that ACN’s members and stakeholders believe that the organization makes a significant – and unique – contribution to the abortion care community. The challenge, however, is to ensure that a broader circle of abortion rights supporters – including funders and the media – understand the integral role that independent abortion care providers play and why they need to be supported in their work.
Every day independent abortion care providers are pushing the standard of care forward and boldly positioning themselves on the front lines of advocacy, all with the diverse and changing needs of their communities top of mind. These brave providers do all of this without the support that results from being affiliated with a larger abortion care provider. The Abortion Care Network exists to support that gap.
The primary purpose of the organizational and communications strategy Aggregate developed for ACN was to help them to focus their limited resources on what is most needed among the people and organizations they serve, and to more effectively call on and mobilize supporters to allow them to do so. It was a task that required Aggregate to develop a deep understanding of those ACN supports, those they need to reach and engage, as well as what motivates them to think and do what is needed to achieve the organization’s mission.