Taking Advantage of an Opportunity

Taking Advantage of an Opportunity

Littleton Road Productions hired Aggregate to help them to develop a social impact campaign for DR. DEATH, a Peacock TV series about the “terrifying true story” of Dr. Christopher Duntsch, a former neurosurgeon who was sentenced to life in prison for maiming one of his patients. It is believed that Duntsch is responsible for killing or maiming more than 30 of his patients.

Littleton Road believes that, in addition to their responsibility to entertain audiences, they have an opportunity to empower audiences to contribute to positive social and policy change. While the story of Christopher Duntsch is extreme, through the making of DR. DEATH, Littleton had grown aware of how a series of broken systems — medical, legal, and political — allowed him to continue to practice medicine long after he had begun to hurt his patients.

Aggregate worked with Littleton Road to develop the concept for the campaign, pitch Peacock to gain their support, engage partner organizations to work with them to support their efforts, and to assess their efforts to surface lessons learned for how Littleton Road should move forward with future campaigns.

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Making an Impact

Making an Impact

We developed the WELCOME TO CHECHNYA impact campaign with the input of activists and advocates working in Russia and elsewhere to bring an end to the anti-LGBTQ pogrom in Chechnya and to human rights abuses against LGBTQ people worldwide.

LGBTQ people are still at risk of harm in Chechnya — and around the world — but the film was successful in moving the needle in a number of ways: generating resources, access to decision makers, and platforms to share testimony for activists and survivors; amplifying the calls for accountability and justice from audience members, activists, and policy makers; creating greater political will for economic sanctions against the perpetrators; and motivating citizen activists to step up in the face of anti-LGBTQ policy and sentiment everywhere.

The work is by no means over. We hope that activists and others will continue to use WELCOME TO CHECHNYA to impact social and policy change — and that we have laid the groundwork for them to succeed.

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Following the Money

Following the Money

DARK MONEY, which premiered at the Sundance Film Festival in 2018 and which The Nation named “the most valuable documentary” on its Progressive Honor Roll, examines one of the greatest present threats to American democracy: the influence of untraceable corporate money on our elections and elected officials.

The film takes viewers to Montana — a frontline in the fight to preserve fair elections nationwide — to follow an intrepid local journalist working to expose the real-life impacts of the U.S. Supreme Court’s Citizens United decision.

In the process of developing DARK MONEY’s impact campaign strategy, it quickly became apparent that there was overwhelming public concern for the issue of money in politics that was matched with a correspondingly overwhelming sense of pessimism that anything could be done about it.

We recognized this as an opportunity to educate audiences about the wide range of policy and practice changes that could be undertaken and were, in fact, being actively pursued by an influential, relatively well-resourced, and bipartisan group of people and organizations, ranging from enforcement and safeguarding of existing disclosure laws to a Constitutional amendment to overturn the Citizens United decision.

Read the full case study.

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