Illustrating Complex Ideas

Illustrating Complex Ideas

Before the Robert Wood Johnson Foundation was ready to make a formal commitment to funding programs to address the occurrence and impact of adverse childhood experiences, they wanted to signal their interest in the topic. Aggregate developed a simple infographic to explain what Adverse Childhood Experiences are, their prevalence and their impact on behavior and physical and mental health, and conducted extensive social media outreach to share it. Other organizations that are interested in the topic have now used the infographic in their own efforts to inform and mobilize support, with multiple requests to customize the infographic to feature state- or city-level data. When NPR’s Shots blog needed to explain what ACEs were and how they effect health for their article on the study, they used our infographic to make the research easily accessible to their readers.

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Educating Decision Makers

Educating Decision Makers

Through Justice Reinvestment, the Council of State Governments’ Justice Center uses a data driven approach to improve public safety, reduce corrections and related criminal justice spending, and reinvests those savings in strategies that can decrease crime and reduce recidivism. To be successful, the Justice Center must engage stakeholders, including state legislators and local media, that need to have the issues explained to them—jargon-free—in manner that appeals to their self interests. Aggregate worked with the Center to develop a communications strategy, message platform, and a simple graphic that explains the unique, thorough, and valuable process that they undertake—and which has led to significant cost savings and public safety improvements in multiple states.

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Generating Buzz

Generating Buzz

Thomas Goetz, the former Executive Editor of Wired and the co-founder of Iodine, a start up that helps people use their personal data to make better decisions about their health, chose Aggregate to help him generate word of mouth about his second book, The Remedy. The book is about how scientific discovery becomes social truth—in the guise of the little known story of how Arthur Conan Doyle, the author of the Sherlock Holmes series, and Robert Koch crossed paths in the midst of the quest for a cure for tuberculosis. Our strategy was to identify and engage influencers within the broad range of online communities that could find something they loved within the pages of the book—Sherlock Holmes fans, global health advocates, health innovation thought leaders, and more. And to generate additional buzz, we designed a beautiful series of graphic excerpts from the book, to give readers a peek inside and highlight Thomas’ brilliant way with words.

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Mobilizing Resources

Mobilizing Resources

Aeras works to advance TB vaccine research and development. Prior to launching Aggregate, the Bill & Melinda Gates Foundation hired Alison Byrne Fields to work with the organization to strengthen their ability to be effective advocates for their own mission, as well as for research and development for other TB tools, e.g., more effective diagnostics and treatments. More recently, Aggregate has worked with Aeras on two very different projects. The first was the development of a five-year resource mobilization strategy to guide the organization in their effort to generate funding and support from industry, government, and philanthropies worldwide. The strategy included tailored messages to appeal to the unique political and economic priorities of each potential resource. The second project included the creative development of a print and interactive online annual report that beckoned a new era for Aeras of engaging a broader constituency of individuals and organizations to enable them to achieve their goals.

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