Scaling Social Norms

Scaling Social Norms

Many people believe that “scaling” is the same thing as growing, i.e., making an organization larger. But that’s not what the Robert Wood Johnson Foundation is seeking to do with their investments; they are seeking to create new social norms. When we were asked to produce a series of videos to explain this, Aggregate’s approach was to show what life would be like if these social norms were realized, by visiting locations where the foundation’s investments are already having an impact. And we decided to bring the program officers—those responsible for helping the grant recipients to define and realize their vision—along, taking them outside the walls of the foundation and directly to the people who are benefitting from their support of innovative solutions. We worked with Academy Award nominated filmmaker Sam Green on these videos, who partnered with Aggregate’s David Wilson—an award-winning filmmaker himself—to co-direct the spots.

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Using Data to Improve Health

Using Data to Improve Health

The Robert Wood Johnson Foundation recognized their sponsorship of TED was an opportunity to make the innovative minds gathered for the conference aware of the foundation’s interest in exploring how to make the best use of health data to increase patient engagement, facilitate better decision making, and contribute to improved health outcomes. We interviewed grantees, team members, and friends of the foundation and produced a compelling “kinetic text” video that let viewers know the Robert Wood Johnson Foundation was serious about the revolutionary potential of health data and were seeking ideas for investment.

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Meeting Foundation Staff

Meeting Foundation Staff

Aggregate produced two brief videos to introduce potential grantees to the team at the Robert Wood Johnson Foundation responsible for seeking out innovative ideas and reviewing unsolicited proposals. To reduce the number of proposals that would not be of interest to the foundation and to increase the number of truly innovative ideas being shared, we asked the program officers to talk about how they heard new ideas, what topics intrigued them most, and what they meant when they said something was “pioneering.”

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