Connecting Storytelling and Social Change

Connecting Storytelling and Social Change

We created the LGBTQ Storytelling and Social Change Timeline propelled by our own curiosity. We knew that storytelling—both personal and pop culture—had contributed to progress in the LGBTQ rights movement, as it has in other movements. We wanted to explore this connection and visualize the impactincluding policy, social milestones, and pop culture.

Utilizing a tool created by the Knight Lab at Northwestern University we built an interactive timeline sharing photos, videos, and history. You’ll find stories about Stonewall, Dear Abby, the Gayest Place on Earth, The Wire, boy bands, the AIDS epidemic, and the murders of at least 22 transgender women (on-record) in 2015 alone.

We took special care in highlighting diverse storiesin their source and contentand being reflective of the past while remaining attuned to where the national conversation is going. We know achieving social change takes time. It requires a cumulative effect of stories from pop culture amplified by a story from the news, or by the story told by your friend or neighbor. The LGBTQ Storytelling and Social Change Timeline helped us visualize the connections of these stories not only to each other but through the passage of years and decades, and reinforce the idea that a single story cannot change the world, but storytelling can.

button-backtoportfolio

Generating Buzz

Generating Buzz

Thomas Goetz, the former Executive Editor of Wired and the co-founder of Iodine, a start up that helps people use their personal data to make better decisions about their health, chose Aggregate to help him generate word of mouth about his second book, The Remedy. The book is about how scientific discovery becomes social truth—in the guise of the little known story of how Arthur Conan Doyle, the author of the Sherlock Holmes series, and Robert Koch crossed paths in the midst of the quest for a cure for tuberculosis. Our strategy was to identify and engage influencers within the broad range of online communities that could find something they loved within the pages of the book—Sherlock Holmes fans, global health advocates, health innovation thought leaders, and more. And to generate additional buzz, we designed a beautiful series of graphic excerpts from the book, to give readers a peek inside and highlight Thomas’ brilliant way with words.

button-backtoportfolio

Telling an Organization’s Story

Telling an Organization’s Story

We experienced a common problem: our company was growing, technology had evolved, and we realized we needed an updated web presence. Our President, Alison Byrne Fields, had created our first website over a weekend nearly three years ago, when she was getting ready to launch Aggregate. It was getting tired.

As we began planning our site refresh, we, of course, wanted it to be responsive, modern, and beautiful. And we wanted our video work front and center. But most importantly, we wanted a site designed to showcase our values and work experience. We want potential clients and employees to not only know that we did good work, but that we are good people that you want to spend time with and whom you can trust.

We kept the site redesign in-house and were able to customize our WordPress site to fit our specific needs, allowing us to be quick and cost-effective without sacrificing on quality. And because of our team’s multidisciplinary background, we were all able to collaborate on the strategy, design, development, and content for a website we’re proud to put our name on.

Managing Web Production

Managing Web Production

When the Robert Wood Johnson Foundation made the decision to work with a single communications firm to manage their web production process, they chose Aggregate. Why did they choose us? We think it’s because Aggregate understands project management, content strategy, web analytics, and user behavior and because we’re reliable and effective collaborators. They’ve stuck with us for three years now, so whatever it was, it’s working.

button-backtoportfolio