And also in 1982 the impossible: the Cougar label decorated a section truck

And also in 1982 the impossible: the Cougar label decorated a section truck

The 1983 Mercury Cougar

F ord engine providers was in a serious financial difficulties throughout early 1980s. Not only performed the oils situation, the economic climate and economic downturn, and emissions guidelines associated with belated 70s significantly crimp any onward progress associated with the automotive business, the design of the age appeared to be in a bit of a rut. Really the only modern-looking vehicles that Ford created was actually new Mustang (and probably the Fairmont Futura). Provided, with Chrysler near bankruptcy and GM losing orous time and energy to maintain the auto markets. Nevertheless, Ford believed they could move the proverbial bunny outside of the cap sooner or later.

In 1980, the Cougar was abruptly downsized from the previous two-ton heft and place on Fox body, provided by many other Ford vehicles at that time. Mechanically this is the action, whilst future-proofed the car. The styling, though, ended up being boxy and general, a simple massaging associated with the former muscles which ended up appearing slightly sterile. In 1981, in an effort to bolster the Mercury design range, Ford resorted to slapping the Cougar title on some 4-door autos whoever beginnings was the Fairmont/Zephyr line. Marketing still plummet without desire around the corner, and badge manufacturing won’t cut Ford this time.

Meanwhile, Ford developers comprise at a crossroads: the 1980-82 autos just weren’t attempting to sell, performance is nonexistent, and any staying semblance of Cougar heritage was being quickly destroyed. Nevertheless objective for an all-new Cougar and Thunderbird was still slated for 1983. The manufacturers introduced Ford main designer Jack Telnack with their preliminary drawings; he was underwhelmed as you would expect.

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