Producing Events

Aggregate produced a convening to highlight the types of ideas the Robert Wood Johnson Foundation seeks to fund, and to expose how proposal reviewers assess ideas. Our work truly was “soup to nuts”—from conducting the outreach to encourage submissions to reviewing submissions to managing the run of show to producing the video about the event. The foundation received more than 500 submissions in three weeks, increased the size and reach of its online networks, and generated earned media. Most importantly, “Pitch Day” resulted in new relationships and grant making opportunities for the foundation.