Connecting Science to the Street

The Cure Violence model gained national prominence as the topic of Steve James’ powerful documentary, THE INTERRUPTERS. But what makes the model truly disruptive—founder Gary Slutkin’s approach to treat violence as a communicable disease—was not as well known. The client asked us to produce a video that would “connect the science to the street.” Using an observational documentary approach and animated graphics, we produced a video that highlighted the theory and science that serves as the foundation for Cure Violence and supplemented it with testimony from those who can confidently say it works: policy makers, ER doctors, the police, independent evaluators, community members, and the “interrupters” themselves.