Taking Advantage of an Opportunity
Littleton Road Productions hired Aggregate to help them to develop a social impact campaign for DR. DEATH, a Peacock TV series about the “terrifying true story” of Dr. Christopher Duntsch, a former neurosurgeon who was sentenced to life in prison for maiming one of his patients. It is believed that Duntsch is responsible for killing or maiming more than 30 of his patients.
Littleton Road believes that, in addition to their responsibility to entertain audiences, they have an opportunity to empower audiences to contribute to positive social and policy change. While the story of Christopher Duntsch is extreme, through the making of DR. DEATH, Littleton had grown aware of how a series of broken systems — medical, legal, and political — allowed him to continue to practice medicine long after he had begun to hurt his patients.
Aggregate worked with Littleton Road to develop the concept for the campaign, pitch Peacock to gain their support, engage partner organizations to work with them to support their efforts, and to assess their efforts to surface lessons learned for how Littleton Road should move forward with future campaigns.